Campaigns
All platforms · Last 30 days
7d
30d
90d
MTD
Blended
Meta
Google
TikTok
12 campaigns
Performance over time
Select metrics · Date vs. value
Select metrics
Up to 6 at once
Spend by platform
% of total · 30d
$26k
spend
Sales by platform
% of attributed · 30d
$88k
attributed
Campaigns
Platform
All
Meta
Google
TikTok
Filters
| On | Campaign | Platform | Status | Budget | Spend | Impr. | Clicks | CTR | CPC | Purch. | Revenue | ROAS | CPA |
|---|
Dashboard
All platforms · Last 30 days
7d
30d
90d
MTD
Blended
Meta
Google
TikTok
Live data
Revenue by platform — Last 30 days
Total attributed revenue per ad platform
Blended
Meta
Google
TikTok
Meta
Attributed
$52,440
↑ 14.2%
Spend
$15,330
— 1.1%
CPA
$38.40
↑ $3.20
CTR
2.61%
↑ 0.4 pts
Google
Attributed
$24,180
↑ 8.7%
Spend
$5,895
↑ 4.2%
CPA
$22.10
↓ $1.40
Conv. Rate
4.8%
↑ 0.6 pts
TikTok
Attributed
$11,260
↑ 41.3%
Spend
$5,165
↑ 28.0%
CPA
$51.65
↑ $8.20
CPM
$9.80
↓ $1.10
Top campaigns by attributed revenue
| Campaign | Platform | Spend | Attributed Rev. | ROAS | CPA | Conv. |
|---|---|---|---|---|---|---|
Tallow Balm - Retarget 7d Conversions · Catalog | Meta | $2,188 | $10,502 | 4.8× | $20.26 | 108 |
Brand Search - Exact Search · Google Ads | $1,420 | $8,804 | 6.2× | $11.22 | 127 | |
Tallow Balm - Prospecting V3 Awareness · Advantage+ | Meta | $4,210 | $8,841 | 2.1× | $51.34 | 82 |
UGC Hook - Tallow Explained In-Feed · TikTok Ads | TikTok | $2,100 | $6,300 | 3.0× | $42.00 | 50 |
Shopping - All Products PMax · Google Ads | $1,890 | $5,860 | 3.1× | $24.55 | 77 |
Customer LTV
Revenue earned per customer over time
30d
90d
1yr
All time
Avg LTV 30d
$62
↑ 8.2%
Avg LTV 90d
$94
↑ 12.4%
Avg LTV 1yr
$148
↑ 18.1%
Repeat Purchase Rate
36.2%
↑ 2.4 pts
Avg Orders / Cust.
1.84
↑ 0.12
LTV by acquisition channel
Average revenue per customer · first 12 months
| Channel | Customers | LTV 30d | LTV 90d | LTV 1yr | Repeat Rate | Avg Orders |
|---|---|---|---|---|---|---|
Meta Ads Paid social | 1,284 | $58 | $88 | $142 | 34.8% | 1.79 |
Google Ads Paid search | 768 | $74 | $112 | $181 | 42.1% | 2.04 |
TikTok Ads Paid social | 312 | $44 | $68 | $108 | 28.4% | 1.54 |
Organic Search SEO | 420 | $82 | $128 | $196 | 48.6% | 2.28 |
Email / SMS Owned channel | 184 | $96 | $154 | $224 | 58.2% | 2.74 |
Direct / Referral Word of mouth | 206 | $68 | $104 | $162 | 38.9% | 1.92 |
Cohort retention
% making repeat purchase by month after first order
Cohort
M1
M2
M3
M4
M5
M6
Creative Reporting
Performance across all ad creatives
7d
30d
90d
Creatives Active
42
across 3 platforms
Best Hook Rate
44%
Cart 15s Urgency
Best ROAS
5.6x
Before/After UGC
Avg CTR
2.61%
up 0.4 pts
Top Format
Video
3.4x avg ROAS
All
Meta
Google
TikTok
All creatives
| Creative | Platform | Format | Status | Impr. | CTR | Hook % | Hold % | CPC | Purch. | ROAS | Spend |
|---|---|---|---|---|---|---|---|---|---|---|---|
Balm - Before/After UGC v2 Static · Feed | Meta | IMG | Active | 128,000 | 2.5% | — | — | $0.57 | 38 | 3.2x | $1,046 |
Cart - 15s Urgency Video Video · Reels | Meta | VID | Active | 92,000 | 6.0% | 44% | 28% | $0.39 | 29 | 4.8x | $510 |
Tallow 101 - Explainer 30s Video · Reels | Meta | VID | Active | 82,000 | 3.2% | 32% | 18% | $0.44 | 22 | 4.1x | $682 |
UGC Hook - Tallow Explained In-Feed · TikTok | TikTok | VID | Active | 215,000 | 1.4% | 26% | 14% | $0.70 | 50 | 3.0x | $2,100 |
Brand Search - RSA v3 Search · Google | TXT | Active | 38,200 | 5.8% | — | — | $0.64 | 127 | 6.2x | $1,420 | |
Grass-Fed - Ingredient Focus Carousel · Feed | Meta | CAR | Learning | 44,000 | 2.0% | — | — | $1.04 | 9 | 1.9x | $392 |
Audiences
Custom, lookalike, and saved audiences
Total Audiences
18
across 3 platforms
Custom
8
pixel + engagement
Lookalike
6
1% to 5% similarity
Saved / Interest
4
demographic filters
Largest Audience
22M
Broad F 30-55 US
All
Meta
Google
TikTok
All audiences
| Audience | Platform | Type | Status | Size | Used in | Updated |
|---|---|---|---|---|---|---|
Past 180d Buyers Purchase event · Pixel | Meta | Custom | Active | 4,200 | 3 ad sets | 2d ago |
LAL 1% US Purchasers Based on Past 180d Buyers | Meta | LAL 1% | Active | 2.1M | 2 ad sets | 2d ago |
IG Engagers 60d Instagram Business Profile | Meta | Custom | Active | 18,400 | 1 ad set | 1d ago |
F 25-44 Skincare Interest + behavior targeting | Meta | Saved | Active | 4.8M | 2 ad sets | 5d ago |
Cart Abandoners 14d InitiateCheckout event | Meta | Custom | Active | 1,100 | 1 ad set | 1d ago |
Purchasers Similar Audiences Seed: converters past 90d | Similar | Active | 6.2M | 1 ad set | 3d ago | |
F 18-30 Wellness Interest TikTok interest targeting | TikTok | Saved | Active | 3.1M | 2 ad sets | 1d ago |
New Meta Campaign
Build and launch a campaign directly to Meta Ads
Campaign
Campaign name
Objective
Buying type
Campaign budget
Ad Set
Ad set name
Daily budget
Optimization goal
Placement
Attribution window
AudienceSelect from your saved audiences
Ad Creative
Ad name
Format
Call to action
Primary textCopy shown above the creative
Headline
Destination URL
Creative uploadJPG, PNG, MP4 — 4:5 or 9:16 recommended
Click to upload
Meta API connection required
Settings
Platform connections and account configuration
Connections
Attribution
Notifications
Team
Billing
Meta Ads
Facebook Ads · Instagram Ads · Graph API v22.0
Connected
App ID
App Secret
System User Token
Business Manager ID
Pixel ID
API Version
Permissions granted
ads_management
ads_read
business_management
instagram_basic
pages_read_engagement
pages_manage_ads
leads_retrieval
Google Ads
Search · Shopping · PMax · YouTube · Display
Connected
Developer Token
Client ID
Client Secret
Customer ID
Manager Account ID
TikTok Ads
In-Feed · TopView · Spark Ads · TikTok for Business
Not connected
App ID
App Secret
Access Token
Advertiser ID
Shopify
Store sales · Orders · Customer data · Webhooks
Connected
Store URL
Admin API Token
API Version
Webhook Secret
Attribution Windows
How credit is assigned to ad touchpoints
Meta Attribution WindowClick and view window for Meta campaigns
Google Attribution ModelHow conversion credit is distributed
TikTok Attribution Window
Cross-channel deduplicationRemove duplicate conversions across platforms
Conversions API (CAPI)
Enable Meta CAPISend purchase events server-side
Event deduplicationMatch browser and server events
Test Event CodeFor validating in Events Manager
Alert Thresholds
ROAS drops belowNotify when account ROAS falls under threshold
CPA exceedsAlert when cost per acquisition is too high
Daily spend exceedsBudget pacing alert
Campaign enters learningAlert when a campaign restarts learning phase
Delivery
Email alertskevin@trytallow.com
Slack notifications
Daily summary emailSent every morning at 8am
Team Members
KV
Kevin V.kevin@trytallow.com
Owner
Roles
OwnerFull access, billing, team management
YouAdminFull platform access, no billing
0 membersAnalystRead-only, can export reports
0 membersCurrent Plan
PivotMB ProUnlimited campaigns, all platforms, API access
ActiveMonthly ad spend tracked
$26,390 / unlimitedNext billing date
May 1, 2026